Re-envisioning the World Through Pictures: DJI Drones & the World Rally Championship

DJI drones are enabling an new form of art, a form of art most prominently displayed in its fanciful coverage of the World Rally Championship ('WRC'). In previous posts, we discussed how true aerial drone photography depends on capturing images that cannot otherwise be captured using other means, such as helicopters. However true this may be, drones are just as capable to capture the same aerial footage that would normally be captured by helicopters, except at a fraction of the cost. The affordability of aerial drone photography, whether at the professional or amateur level, combined with the digitization of filming and photography, has lead to an explosion of creativity in aerial photography, as well as to a diversification and multiplication in artistic styles.

DJI drones, notably the Phantom 4 Pro as well as the Inspire 2, continue to lead the realm of aerial drone photography by example, most notably in the highly dynamic and thrilling world of live motorsport. In 2016, when it concluded a deal to cover the FIA World Rally Championship, DJI drones displayed to the world spectacular, unique, and never-seen before aerial photography angles and perspectives of the custom-built, turbocharged, four-wheel-drive World Rally Cars dashing  and roaring through the swirling mountain roads, gravel tracks, and forest trails at speeds of 125 mph.

To say the least, DJI aerial photography and filming drones have truly shown to the world how a sport can be creatively reimagined through pictures. If it can be done within a realm as fast and dynamic as motorsport, the sky is the limit when it comes to re-envisioning the world through the lens of a drone camera, especially as drone technology continues to evolve at the speed of light.